In case you just got into web advertising or are starting your own websites you may have rapidly learned that building backlinks is the method to improve your search engine rankings. Without backlinks your site will look like a lost shell in the sand to Google simply because they gauge the popularity and authority of a site by counting the amount of websites that link back to it. These are called backlinks, or inbound links.
From: http://ping.fm/aDme9
Bang Ancis Stuff 